GrowPro brings the rigor of executive coaching to managers across the organization through two AI companions: Annie for HR operations, and Keys for individual coaching conversations.
Purpose-built for enterprise leadership development — helping HR run people-development programs at scale with lower cost, enabling every manager to grow through personalized coaching, and surfacing organizational capability insights along the way.
Annie partners with HR to run the program. Keys partners with each manager to grow through reflective conversation. They share the same methodology backbone but serve different humans with different needs.
Walks HR through the entire coaching program — from conversational enterprise configuration, to employee onboarding, weekly reports, and the SGL flow. Every operational step is automated.
A personal AI coach for each manager. Built on the Mirror Principle — Keys doesn't hand you answers; it asks the questions that unlock the ones you already carry. All growth is persistently captured in Growth Journey.
AI makes coaching accessible, affordable, sustainable, scalable — every manager gets their own cognitive companion. Leadership coaching is no longer an executive privilege.
Embed training content into coaching conversation DNA — employees apply, reinforce, internalize daily, while HR gets evidence-based ROI for training investments.
Enterprise competency models, individualized Growth Journeys, and organizational capability gap discovery — Keys holds the mirror, surfaces blind spots, and lets AI see every person in your organization.
Annie runs operations. Keys facilitates coaching. SGL turns inner shifts into observable behavior change.
HR no longer drives coaching programs alone. Annie helps you build the enterprise-specific growth framework through conversation, and takes over program-wide communications.
A coach in every employee's pocket. A three-layer profile that truly knows you, scenario-driven conversations that provoke reflection, and persistent Growth Journey across sessions.
Stakeholder-Guided Leadership. Self-evaluation alone doesn't prove change — but when stakeholders also start noticing, that's evidence the people around you can feel, not just a self-report.
HR configuration. Real-time A/B preview. Employee conversation. Strategic insights.
HR doesn't need to be technical. Just talk to Annie naturally. Your company's values, competency model, and cultural style become the conversational DNA of Keys's coaching.
Fill in the config on the left, and immediately see how the same employee question is answered differently on the right. The competency model and leadership style get embedded naturally into the dialogue — not just at the surface.
A real AI coach built on vertical leadership development. Three-layer profile, dual conversation modes, cross-session memory — this is where employees enter the conversation every day.
Capability gap maps, scenario usage, SGL progress, anomaly alerts — all aggregated and anonymized, with samples under 5 hidden. HR gets evidence for strategic decisions; employees retain privacy.
We don't just wrap a large language model and call it coaching. Behind every line of dialogue, GrowPro draws on a clear and tested methodology.
Generic LLMs excel at giving answers, suggestions, and emotional comfort — useful, no doubt. But when you become used to being given answers, your judgment, awareness, and reflective muscles get less practice, and slowly atrophy.
Keys works differently — and the name reflects what it does. It doesn't hand you answers; it asks the questions that unlock the ones you already carry. It shines light on blind spots, moves you from being given an answer to seeing for yourself. Answering Keys's questions is the workout — and growth happens there.
Companies don't need another generic AI tool. Every company has its own values, competency model, and leadership style — and these become the 20% that's customizable in GrowPro.
The 80% beneath — adult developmental psychology, conversation architecture, Mirror Principle, SGL flow — is maintained by us. Stable, trustworthy, deep.
Horizontal development is "learning something new." Vertical development is "how I see the world has changed." The latter is harder, but it's the kind of shift that produces real leadership leaps.
Integrating Kegan's adult development psychology, Joiner's agile leadership stages, and Cook-Greuter's ego development model — Keys helps managers become aware of their current modes of thinking, deciding, and relating, and walks alongside them toward more mature cognition — not just skill practice.
Because human coaching is expensive, it has long been a privilege reserved for senior executives. But it's the middle managers — the ones bridging strategy and execution — who most need that kind of cut-through, see-the-essence coaching conversation.
30 years HR leadership · 15 years coaching practice · 4 years AI product development
We are working with a small group of founding partners — co-creating customized configurations, running collaborative pilots, and providing direct access to the methodology founder.